Kendal on Hudson Video production:

Proposal:

Two Days of filming alongside Photography:

  • Filming up to 10 hours each day if needed

  • Drone video shots of campus typically at sunrise or sunset

  • B-roll shots of selected amenities and activities with and without residents

  • Optional walk-through shots of various floor plans for apartments and villas

  • Food: chef prep shots with cutting, fire, and final plating of select dishes

  • Dining: showing one or several dining options around campus with residents and selected dishes placed in front of them

  • Social: cards, games, art, yoga, swimming; any and all activities that show what lifestyle residents can live there.

  • Interviews (optional): resident and/or staff interviews talking about why they love living there, amenities and activities they enjoy, when and why they chose to move, and how it’s impacted their lives since then. Staff may speak to the mission, goals and life they want for the residents, special programs or amenities as well. These may be edited into several options of videos.

Editing: Choose one or several of the ideas listed below. They can all be edited at any point from the footage we film over the duration of the shoot.

  • Simple music-driven Lifestyle video where we see shots of the amenities and activities as well as the campus. (no interviews)

  • Lifestyle video with included interview sound bites from residents and/or staff (this version tells a better story)

  • Specific resident testimonials featuring one resident telling their story

  • Combined resident testimonial piece: interviews from 3 residents edited together all echoing what they love about living there

  • Staff Program video: 1-2 staff members talking about a specific program or amenity.

  • Web Header: a video of selected shots playing on a loop in the background of the website at the top of the homepage.

  • 60 second Campus Tour: a drone shot brings us in from over the water as we see various shots from around the 25 acre campus. We see residents enjoying outdoor areas of the campus with titles appearing pointing out what we need to know.

Options:

Package A:
- 3 day shoot with drone, gimbal for b-roll, lighting and interviews

- Lifestyle Video with audio and interviews mixed in: what they love about living there.

- Resident Testimonials recorded on multiple topics: living there, food, activities, amenities, local area, future care, how their family feels about them living there.

- Staff Testimonials: Interviews with any staff members on multiple topics: why they like working there, specialties, offerings to residents, overall goal/hope for residents.

- Staff individual videos for Career Site: Marketing, Office Manager, CNA, IT, CEO.

- Longterm Care/Skilled Nursing Video

- Apartment features video

Filming Total w/ Travel/ScoutingDays: $4300
Editing with Music Licenses: $4600
Total without Travel Fees: $9900

Interviews:

KOH Resident Interviews: 

- how long have you lived here now? 
- what led you to KOH? Attracted you to it? 
- what questions were you asking yourself before moving into an IL community? 
- how do you feel about the timing of your decision? Right on time, later than expected? 
- how has your life changed since moving: physically, socially, lawn care, food preparation, activities? 
- Tell me about life at KOH: what kind of activities do you participate in? 
- Tell me about the food? Daily/weekly options?
- how about the grounds/trails/outdoor life here? 
- fitness? 
- how the does the space feel to you in your apartment? Did it feel like downsizing? 
- how do you feel knowing you’ve got future care here? 
- how does your family feel about that? 
- how has your family felt since you’ve moved in? 
- what would you say to someone considering making a move like this? 

KOH Staff Interviews: 

- what is your background/training that brought you here? 
- what made you want to work at KOH? 
- tell me about the program/service you’re involved in? What is the goal of that program/service? 
- what does a typical day look like for you with residents? 
- what makes KOH special/unique for residents? 
- what do you like about working with residents? 
- what is your hope for the residents each day that you interact with? 

Lifestyle Video Samples without Interviews:

Lifestyle Video with Interviews:

Videos Highlighting Special Programs, Food, or Services:

Resident Testimonials:

Staff Testimonial: